What is 10DLC and why is it essential for A2P messaging?

10DLC stands for 10-Digit Long Code, a messaging solution explicitly designed for A2P (Application-to-Person) messaging. It allows businesses to send messages using a standard 10-digit phone number, offering higher throughput, better compliance, and improved deliverability compared to traditional long codes.

What are the main benefits of using 10DLC for business messaging?

10DLC provides several key benefits for businesses, including higher message throughput, better compliance with industry regulations, improved deliverability, and cost-effectiveness. It allows companies to use a local, 10-digit number, making messages feel more personalized and trustworthy to recipients.

How does 10DLC compare to short codes?

10DLC is generally more cost-effective and personalized, allowing businesses to use local 10-digit numbers. While more expensive, short codes offer higher throughput and are better for brand recognition. The choice between the two depends on your specific business needs and budget.

What are the key compliance requirements for using 10DLC?

Businesses must register their messaging campaigns with carriers, obtain explicit consent from recipients, and adhere to content guidelines. It ensures that messages are not flagged as spam and that businesses avoid penalties or additional fees.

What future developments can we expect with 10DLC?

As 10DLC adoption grows, we expect enhanced carrier support, advanced analytics, and reporting tools, increased security and compliance features, greater integration with marketing platforms, and expansion into new use cases such as customer service and transactional notifications.